Meta Connect // Creative Director (DE-YAN)

Meta Connect is the company's annual conference for announcing new technologies to both tech and consumer audiences. I served as Creative Director for Meta Connect while at DE-YAN, the agency that led the event from concept to completion. From the initial Strategy and Concept phase through to the handoff for production, I led a team of international, multidisciplinary creatives and cross-functional partners to define and craft an immersive, narrative-driven environment for engaging experiences across this multi-day event.

As principal Creative Director for the event's creative identity and experience concepts, I set the direction used to brief featured artists and creators, including Es Devlin (stage design) and Refik Anadol (immersive installation). The project spanned several months and involved many collaborators inside and outside my team. I'm proud of the foundation we built and grateful to the team who carried it through production to the finish line.

Special thanks to Tyler Resty (CD), Elizabeth Daddazio (CD), Camilla Romano (Arch), Court Williams (VP), et al. for their contributions and collaboration throughout the project and shepherding it across the finish line.