Creative Leader and Designer of world-class immersive, experiential design.
Expertise
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      I bring over a decade of experience delivering innovative, story-driven projects for both major businesses and independent brands. With a multi-disciplinary background in Architecture, Construction, Theatrical Scenic, Sound and Lighting Design, Interiors, Graphics, and Photography, I specialize in crafting immersive Brand Narratives through Environmental Storytelling. My holistic approach is rooted in the belief that all design is fundamentally a form of communication. Every choice communicates and connects to the audience on both conscious and subconscious levels. 
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      I bring a distinct perspective to the world-building nature of Experiential Design, with a clear point of view on both content and context. Every element is intentionally curated or created to guide the audience through the Environmental Narrative, blending storytelling with sensorial engagement for a lasting impression. Immersive experiences are as much felt as they are seen; content, context, and spatial continuity all affect the audience's engagement within a space. My multidisciplinary background brings a big-picture perspective, and my hands-on expertise ensures that every detail is intentionally considered. This balance allows me to lead my teams with clarity of vision and precision, bringing narrative-driven, immersive environments to life. 
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      As a collaborative creative leader, I've spent the past seven-plus years leading teams in both remote and in-person settings. I’ve worked with teams across the United States as well as internationally with non-native English speaking partners and clients. I leverage my diverse background to communicate with teammates and clients on their level; ensuring creative objectives are understood while streamlining efficiencies and pushing the boundaries of creative concepts. One of my core tenets is fostering relationships and mentoring my peers. From a young age, I received leadership training to become a Youth Leader as part of the Boy Scouts of America, earning the rank of Eagle Scout in 2010. In my adult life, I serve as a peer-leader on cross-functional projects and am a client-facing point of contact. I strive to elevate every team I join as well as the work we bring to life. 
Capabilities
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      - Initial concept theme definition with key drivers, mood boards, and inspiration imagery 
- Exploratory spatial studies with sketches, WIP plans, and 3D modeling 
- Identifying key consumer touch points to drive Brand Experience 
- Defining Environmental Storytelling and required content 
 
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      - Refinement of floor plans, consumer journey, and key touch points 
- Material sampling, palette refinement, and feasibility studies 
- Environmental Storytelling: Digital content specification and creation, Brand Graphics, Navigation/wayfinding systems. 
- Digital tool development and prototyping. 
- Coordination with AOR and partner consultants 
- Visualization and documentation for Client feedback and approval 
 
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      - Finalization of all content and development of final production files 
- Fixture design documentation red-lining and review with vendors 
- Installation oversight (in-person & remote), quality control, and styling 
- Final punch-list, walk through, and handoff to Client/Cross-functional teams 
- Final User-Experience testing with Process Improvement Science modalities 
 
 
              
             
             
             
            